The way that we live should show that we have something to give. In Matthew 5, Jesus talks about salt and light. He uses these two examples to teach us how we can help others find the way back to God.
People will not know how to have the Best Gift Ever by just observing us living our lives. At some point they need to hear what Jesus has done for them by dying on the cross. Each believer should be equipped with ways that they can tell others how they can receive the Best Gift Ever.
Sharing our faith is more than a one-time conversation. It requires an intentional and personal investment. When we see evangelism as an investment in a relationship, we will give our lives for it.